News & Events

Facebook changes algorithm and organic reach drops

In recent months Facebook released a series of changes to its algorithm, resulting in the reach of page posts dropping as low as 2 percent for large companies from a reported 16 percent two years ago. Organic reach is the number of people who see a Facebook post without any...
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Front-of-Pack calorie labels make it easier for consumers to plan

Want to know how many calories are in your candy? Voluntary front-of-pack calorie labels are changing the face of candy. In 2013 NCA launched the Treat Right front-of-pack labeling system to meet the specific needs of confectionery package sizes while at the same time providing as much consistency as possible...
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New product gallery: healthier snacking

Food Navigator’s new product round up slides include trendy mangosteen superfruit juice, high protein yogurt, Stoneyfield frozen yogurt pearls and Belvita breakfast bars for the 31 million Americans who reportedly skip breakfast. Click to see the slide show and read the short articles at foodnavigator.com...
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A New Marketing World Requires New Skills

According to Joe Tripodi, Chief Marketing and Commercial Officer of Coca-Cola Company, companies must import critical new competencies of big data/analytics, digital, social, mobile, gamification and design…You need to go to the millennial marketplace for ‘natives’ who have lived and breathed these disciplines for much of their lives… The talent...
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With 30 billion pins, Pinterest introduces Guided Search

Pinterest’s total number of pins has increased 50 percent in the past six months. “It’s the world’s largest collection of objects,” said CEO Ben Silbermann at an event at his company’s San Francisco headquarters on Thursday night. And he noted that Pinterest has spent much of the past year making...
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Chocolate: The Exhibition will be open for 1 more month

Discover the Natural and Cultural History of Chocolate at the Natural History Museum of Utah through June 1, 2014. Chocolate will engage your senses and reveal aspects of this sumptuous sweet that you’ve never thought about before. You’ll explore the plant, the products, and the culture of chocolate through the...
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