News & Events

Allured Fund grant applications due January 15th

There are many fine training opportunities in our industry this Spring and Summer to build your skills. Allured Fund for Confectionery Education need-based grants provide financial help for industry members who wish to expand their food-science knowledge or confectionery skills through continuing education courses. Due dates are on the 15th...
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HBR: Inspire to build effective teams

Creativity and developing the unexpected fundamentally depends on inspiration. To build an inspirational team, focus on elements of engagement, meaning, purpose and mission. This article by Eric Garton and Michael C. Mankins on HBR.org collected responses from 300 senior executives from companies around the globe....
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Pinterest vs Twitter – which flies farther?

According to Janice Jucker, co-owner of Houston-based Three Brothers Bakery, social media provides the word-of-mouth recognition and recommendation platform humans love and businesses need. Visual delivers impact that words alone do not. Read why Pins promote your brand 100 times better than Tweets. Click here to enjoy our Confectionlink boards...
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Smart Digital Marketing

Google Analytics expert Adam Singer delivers another great treatise on building your digital marketing platforms. Read the ClickZ article Smart Digital Marketing....
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Welcome to our blog – Why Blogging Matters

Owners of smartphones know that news, product messaging and creative opportunities arrive in your pocket or purse. With customers choosing products based on quality, brand loyalty, price and corporate philosophy, blogging becomes increasingly important. Read Adam Singer’s Why Blogging Matters: Data, Distribution and Ownership of Content in ClickZ...
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NCA State of the Industry

Plan to attend the National Confectioners Association annual State of the Industry conference February 16-19, 2015 in Miami. Click here for program and registration info....
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