The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”


To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, this article in Entrepreneur covers a selection of the most reliable research on color theory and persuasion.

Read the Entrepreneur article by market strategist Gregory Ciotti and see the infographics