Three years in the online world drives about as much change as twenty years in the offline world. These days, promo codes are fairly passé and marketers are contemplating in-store messaging to drive their messages literally into the hands of shoppers. If you are one of the over 11 million smart phone users who have downloaded the RetailMeNot app, you may have already experienced geo-fencing’s street level right in time messaging with a ping from the restaurant offering specials and meant to encourage you to turn into the restaurant’s parking lot. Mobile connectivity can deliver concierge services for shoppers.

Read the entire article by Gigi Cohen at FoodBeveragePeople.com