In recent months Facebook released a series of changes to its algorithm, resulting in the reach of page posts dropping as low as 2 percent for large companies from a reported 16 percent two years ago. Organic reach is the number of people who see a Facebook post without any paid promotion or advertising boosting its performance.

What’s the solution? Develop the social marketing strategy you should have had from the beginning: a results-driven effort diversified across multiple social-media platforms and connected to other marketing campaigns.

See the 4 Tactics infographic and read the article by Kevin Bobowski at Entrepreneur.com