Category Archive for "Social Media & Tech"

08Aug

Tweet, Pin and Blog your way to Seattle for IFBC 2014

Attend the International Food Bloggers Conference at the Westin in Seattle September 19-21, 2014. Organized by Foodista.com and Zephyr Adventures, IFBC was the first-ever conference for food bloggers, first held in May of 2009. The series focuses on three themes: Food, Writing, and Technology. This event will feature high-quality educational...

04Aug

How does mobile affect the value of a brand?

Zillow buys Trulia and Nordstrom buys Trunk Club to incorporate mobile shopping investments in these traditional industries View the Cnn article and video on Trulia and Zillow Read about Nordstrom and Trunk Club at Bizjournals...

15Jul

HBR Recommends Marketers to Think More Like Publishers

Harvard business Review article encourages marketers to focus on mission, attention, content structures and value exchange and think like a publisher. Click to read the Harvard Business Review blog by Greg Satell...

21Jun

Research into the Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.” To alleviate this trend and give proper...

06Jun

Social Media prediction: Video is going to be bigger than ever this year

If you’re not producing video for social media, now might be the time to get started. At least according to online marketing expert and Entrepreneur.com contributor Jayson DeMers. In his recent article, “5 Social Media Trends Every Entrepreneur Needs to Know,” DeMers outlines five trends he thinks are going to...

24May

Mobile Beacons and Food Consumers

Three years in the online world drives about as much change as twenty years in the offline world. These days, promo codes are fairly passé and marketers are contemplating in-store messaging to drive their messages literally into the hands of shoppers. If you are one of the over 11 million...

10May

Facebook changes algorithm and organic reach drops

In recent months Facebook released a series of changes to its algorithm, resulting in the reach of page posts dropping as low as 2 percent for large companies from a reported 16 percent two years ago. Organic reach is the number of people who see a Facebook post without any...