Social Media & Tech

Pinterest vs Twitter – which flies farther?

According to Janice Jucker, co-owner of Houston-based Three Brothers Bakery, social media provides the word-of-mouth recognition and recommendation platform humans love and businesses need. Visual delivers impact that words alone do not. Read why Pins promote your brand 100 times better than Tweets. Click here to enjoy our Confectionlink boards...
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Smart Digital Marketing

Google Analytics expert Adam Singer delivers another great treatise on building your digital marketing platforms. Read the ClickZ article Smart Digital Marketing....
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Welcome to our blog – Why Blogging Matters

Owners of smartphones know that news, product messaging and creative opportunities arrive in your pocket or purse. With customers choosing products based on quality, brand loyalty, price and corporate philosophy, blogging becomes increasingly important. Read Adam Singer’s Why Blogging Matters: Data, Distribution and Ownership of Content in ClickZ...
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Sweets & Snacks EXPO 2015 educational tours and programs

Mark your calendars for America’s largest convention of the sweets and snacks industries. National Confectioners Association Sweets & Snacks EXPO will be held next year Tuesday May 19th through Thursday May 21st in Chicago’s McCormick Place. Would your company like to get involved with our educational outreach programs? We invite...
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The Former CEO of Ogilvy & Mather on Personal Branding

Successful brands touch our hearts and minds, building strong connections. This Harvard Business Review interview with Shelly Lazarus addresses the issues of growing in your career while strengthening the uniqueness of your personal brand. Click to read the HBR article by Joan Solotar...
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How to tell a great story

You’re in a meeting and advancing your innovative concept. Will it fly and fall flat? Maybe your story-telling skills should be a savvy as your technical abilities. What’s your message? Who is the hero? Is it an inspiring story? Click to read this Harvard Business Review article by Carolyn O’Hara...
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