News & Events

Research into the Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.” To alleviate this trend and give proper...
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Institute of Food Technologists annual meeting & expo June 21st – 24th

New Orleans welcomes Institute of Food Technologist members this week for their annual trade show, technical seminars, education programs, product development workshops and awards. More than 18,000 of the world’s top food science and technology professionals, representing many of the most prominent organizations in the global food sector, will convene...
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The World’s 20 Hottest Startup Scenes with Infographic by Intuit

Silicon Valley, Seattle, Los Angeles, Boston, New York, Vancouver, Paris, Sao Paulo, Berlin … For the full list and interesting statistics about the top 20 entrepreneurial ecosystem cities around the world, take a look at the article and infographic. Article published in Entrepreneur on the Hottest cities for Startups and...
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Cocoa Supply chain infographic

Learn about the cocoa supply chain, collaboration, tools, training, research, farming, cocoa development centers, processing and manufacturing from this informative Mars website....
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Connecting the world’s workforce – LinkedIn expanding to China

Jeff Weiner, LinkedIn CEO, explains the company’s mobile growth strategy and plans for expansion into China shows the social media company will stick to its growth strategy. “In the immediate term we want to continue to focus on our core value propositions, professional identity and making sure that the profile...
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Personal branding – tips for LinkedIn

6 Tips for Expanding Your Personal Brand on LinkedIn If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential. Having a complete, and professional profile is good practice, but to be effective there are several opportunities the network has to offer...
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Allured Continuing Education Grants

Do your employees know about the Allured Fund for Confectionery Education? These need-based grants provide financial help for industry members who wish to expand their food-science knowledge,confectionery skills, oe understanding of confectionery manufacturing through continuing education courses. We thank the Allured family for their generosity. Due dates are on the...
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