Peeps® marshmallow treats celebrated their 60th birthday in 2013!
After 60 years, The marshmallow chick-shaped Peeps® candy is more popular than ever. Bethlehem maker Just Born sold a record 1 billion Peeps® during 2013 Easter season, and has opened three Peeps & Company stores that sell everything from Peeps lip gloss to giant plush Peeps. Peeps are a pop phenomenon. Online, for instance, you can watch thousands of videos including “jousting Peeps” – two Peeps with toothpicks that are put in a microwave – or play Peeps video games.